We can help you to achieve all of your business objectives online - from raising awareness to generating income. That's because we're a full service digital agency as skilled at shimmering creative and dreamy design as we are at leading-edge technology. Informing these skills is sound strategic business sense and industry-leading expertise in usability. It's why we offer a fantastic return on investment to all our clients. Look here to see recent examples of what we've achieved for hundreds of clients - while having a great time too.

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Case studies

Melbourne Business School

Melbourne Business School are seeking to redevelop their entire website. To ensure that this redevelopment is best aligned with their user needs and expectations, they enlisted Reading Room to conduct a fast-run research piece consisting of face-to-face audience interviews, traffic analysis, and competitor analysis. This was all pulled into a simple business analysis report full of findings and actionable recommendations to ensure the next phase of the project increases engagement and return on investment.

Grains Research & Development Corporation 'Weeds: Ute Guide' iPhone application

The 'Weed Identification Guide' used to be a thick, static book. Grains Research & Development Corporation identified that phones were one the few tools that grain growers kept on their person consistently and realised there was an opportunity to create something valuable. Reading Room transformed the book into an interactive smartphone application, making the GRDC’s knowledge bank more mobile and responsive.

Beckman Coulter

Beckman Coulter are a strong brand, but the Australian team realised they were missing opportunities to connect with current and potential customers on a more pesonal and valuable level. We worked with this leading global biomedical equipment manufacturer to develop a tailored social media strategy to improve their client engagement and increase the Australian division's online profile.

Residential Tenancies Authority

The Residential Tenancies Authority are implementing a new digital strategy for 2011-2014 and partnered with Reading Room to work with them throughout the planning stages of this strategic process. By conducting a wealth of desk and user research, as well as user testing to inform the final strategy, this ensured RTA’s digital marketing delivers best-practice communication across all channels and broadens engagement with existing and new customers.

Defence Materiel Organisation

Defence Materiel Organisation (DMO), part of Department of Defence, is the largest recipient of public funding in Australia. They were seeking to redevelop their current site to address ongoing usability and communication issues with their website, with a view to overhaul their information architecture, interface design and content/communication strategy. Reading Room worked with DMO on a large requirements gathering and research project to assist with the output of a new strategy and IA that would increase the value and stickiness of the DMO website, ensuring frequent visits from a range of audiences and increasing interaction with the Australian defence industry. The report also included a Business Architecture Report to inform their future ICT strategy.

Australian Direct Marketing Association

Reading Room teach one-day introductory courses for one of Australia’s most respected providers of advertising, direct and digital marketing related training - the Australian Direct Marketing Association (ADMA). Developed and delivered by Reading Room’s Consultancy team, the courses cover the basics of social media, social media marketing strategy, case studies as well as hands-on social media marketing for a range of different audiences, from small business owners to marketing managers all the way through to executives.

Australian Museum 'DangerOz' iPhone application

The Australian Museum wanted an easy and engaging way for users to browse and learn about Australia’s more dangerous creatures. The aim was to put this information in front of users to help them realise that ‘dangerous’ animals are not always aggressive and that many of these animals are listed as endangered. The best way to spread this message? Via an interactive visual library that allows for streamlined consumption and interaction – delivered by a mobile device. The 'DangerOz' smartphone application reached number one in the iTunes education chart within a month of launching.

NSW Commission for Children & Young People - Picture Databook

Many government departments produce long, expensive reports that end up relegated to a dusty document library. With the NSW Commission for Children and Young People, our goal was to take a 500+ page report and turn it into something that increased engagement, encouraged readership and added value. Utilising a striking interface and interactive graphs, our microsite enhances the digital consumption process and makes the experience much more stimulating. The microsite is currently being transformed into an iPad application for release in early 2012.

Rabobank

Rabobank Australia are currently reviewing their ICT strategy and enlisted Reading Room to provide consultancy services. Reading Room worked with Rabobank to understand their technical business needs and to understand their current technical environment. This was then compiled into a report to help Rabobank make informed decisions that will maximise value and usability.