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20/05/2010 - Sydney
Reading Room were recently tasked with developing a digital campaign to promote and support the Belron World conference.
BELRON® is the world's largest, dedicated, vehicle glass repair and replacement (VGRR) company and the home of some of the best known brands in the industry including CARGLASS®, AUTOGLASS®, LEBEAU®, O'BRIEN®, and SAFELITE®. They have more than 22,000 employees working in 31 countries worldwide.
Belron held its world conference, an event that occurs every 2 years, in March 2010. This major event in the Belron global calendar was held in Cape Town and played host to around 170 senior business leaders from across the globe.
In the spirit of the conference, and to promote innovation, Reading Room developed an application for the iPod Touch that was used throughout the conference to allow delegates to vote in real time during live seminars. Each delegate was presented with an iPod Touch at Christmas (2009) with the application configured to enable access to conference details.
Reading Room also delivered a micro-site containing content and interactivity which supported the communications process prior to the issue of iPod Touch devices to staff during December 2009. This strategy ensured the interest of attendees was captured during the build-up to March 2010, and enabled the coordination of travel plans for delegates coming from each country.
Once at the event, delegates were able to access agendas and presentations via the iTouch and vote on key strategic issues, with the results projected onto the conference stage in real time.
