Reading Room announces its inaugural ‘Digital Conversations’ evening to be held in Melbourne!
In this session we are excited to bring to you: "Having a mobile app is not a mobile strategy: Smart and Effective Mobile Innovation"
By 2013 the preferred route to access the internet will be through mobile. This is now common knowledge and as a result we are seeing more and more organisations developing mobile apps and a mobile presence. However, are these apps working for both their organisations and their audiences? Could they have better met the need through mobile web? We are increasingly seeing a reactive response to the mobile question and whilst that may be a ‘box checked’, in most cases it fails to serve any basic benefit.
This session is tailored for both businesses who are new to mobile and for businesses who have already begun their mobile journey and looking to innovate.
We will explore:
- The practical side of creating and executing effective strategies for a variety of mobile web and application contexts
- Share proven customer case studies from all over the world
- Hear from a customer who has created and delivered a mobile strategy for a well known consumer brand
- Wednesday 14th November
- 5pm until 7pm
- Madame Brussels
(Level 3 59 Bourke St Marvellous Melbourne 3000)
Drinks and nibbles will be served throughout the presentation followed by canapés for those who wish to stay to network for up to an hour.
Reading Room events are known for their insightful, informative and interactive nature and help marketers come to grips with the ever changing digital world.
Speaking at our event will be:
Group Commercial Director, Reading Room
Innovation and future trends in mobile applications
Digital Media Architect Manager, Telstra
There's something about mobile
Director, Solution Consulting, Adobe
Is your mobile strategy in a silo? Fixing it is as easy as asking Siri
This event is supported in conjunction with Adobe.