GRDC's Weeds iPhone app launches

29/12/2011

grdc weed id app on iphone screen

Reading Room’s latest application – designed and developed for the Grains Research and Development Corporation (GRDC) – has launched and is now available from iTunes for iPhone and iPad and as an Android app.

The GRDC’s Weeds: The Ute Guide used to be a thick, static book is now an highly portable and valuable application. The application provides growers with a free-of-charge weeds identification service that can be accessed anywhere at any time through an interactive interface using images and maps. It’s a great example of the benefits digital technology can provide to remote users and Reading Room are proud to have been a part of this project.

GRDC Regional Grower Services’ Manager of Delivery Platforms, Tom McCue, says the weed identification application represents a major advancement in communicating industry knowledge to growers. “Most grain growers carry a mobile phone with them wherever they go so the GRDC is adapting its information resources to enable growers to have ready access to data and facts when that information is needed most,” said Mr McCue.

With its regional audience in mind, the application is designed to work even without mobile connectivity. More information about the application can be accessed via the GRDC website. This video also outlines the new GRDC weeds ute guide mobile phone and tablet application for users and describes many of the features available on the application.

The Weeds guides closely follow the release of our DangerOz iPhone application for Australian museum, which peaked at number one on the iTunes education chart. Contact us to discuss how mobile technologies can strengthen your digital strategy and add value to your users.