Digital Conversations

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  • matrix-small

    Big Data and why it matters

    18th January 2013

    Big Data is currently a hot topic in the world of software engineering but what exactly is Big Data? We have all had some kind of experience in database analysis when we used a management tool like Excel. Unfortunately, these management tools fail when the size and complexity of the database increases exponentially. Big Data… see more

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    Trends for 2013

    3rd January 2013

    Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more

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    The mobile phenomenon

    28th November 2012

    I had been casually observing her for a long time. She seemed totally engrossed and paid no attention whatsoever to everything else around her. Minutes passed before she reached into her pocket, took a swift look at her phone before putting it back into her pocket. Then she continued to tap at her iPad. Relentlessly…. see more

  • delorean small

    Staying ahead of the game – audit now to ‘future proof’ your organisation

    12th October 2012

    September was abuzz with the launch of the new iPhone, which seems to be the start of a series of new versions and updates across a variety of technologies due to be released in the next six months. This got me thinking – once you have built and launched your new fandangle website/app/digital strategy etc…. see more

  • crowd-s

    Making a site viral – How do they do it?

    1st October 2012

    9gag So what exactly makes a site viral and successful? The site www.9gag.com has become a major hit overnight, creating its wave of culture among individuals. If you don’t know it, you are probably lagging behind the ‘cool’ wave and have some major catching up to do!. Founded by Ray Chan and four other cofounders… see more

  • 48hr small

    The Sixth Annual 48 Hour Game Making Competition – Part 2

    29th September 2012

    A countdown projected onto the wall tells me there’s eleven hours left to go. That means 37 hours have passed since the teams received the three words that would define the next two days of their lives. ‘Spring’, ‘light’ and ‘monster’. Marks are awarded for creativity in integrating these three words, encouraging some really imaginative… see more

  • playbook small

    Approaching Strategy: Problem before Resources

    28th September 2012

    Following my post about how to approach and develop new digital tools, I thought I would look at how to approach your digital strategy. First, a definition. The meaning of the word “strategy” has been obscured through years of empty agency buzz and tired management rhetoric. Take random sample of the word “strategy” in every… see more