Posts tagged mumbrella
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Twitter Finally Attempts to Turn A Buck… (if you don’t like it, you could always ask for your money back)
16th April 2010
Twitter’s attempt at an advertising revenue model is neither innovative nor confronting. It’s what a Swiss friend of mine calls the ‘salami tactic’ –the idea that distasteful things are a little more palatable when you choke them down piece by piece. Twitter is introducing Promoted Tweets –tweets given prominent placement by brands paying for the… see more
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Not fade away: why Reading Room are the Rolling Stones of Adland
29th January 2010
A recent article on Mumbrella posed the interesting question “if agencies were bands, which bands would they be?‘ The piece left a vacancy open for the Rolling Stones. Here’s why we think we own that role. Gather no moss The Stones have been around since triceratops were roaming the hills. Reading Room is 13 years… see more

