Posts tagged mobile
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The Idiot’s Guide to Mobile (Again) – Making mobile web work for you
27th March 2013
We’ve called it an Idiot’s Guide to Mobile because you don’t need to be an expert to make mobile web a success – all you need is a bit of thought and some careful research.
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The mobile phenomenon
28th November 2012
I had been casually observing her for a long time. She seemed totally engrossed and paid no attention whatsoever to everything else around her. Minutes passed before she reached into her pocket, took a swift look at her phone before putting it back into her pocket. Then she continued to tap at her iPad. Relentlessly…. see more
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What journey are you taking your users on?
12th December 2011
A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more
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Understanding the mobile internet, why it’s relevant NOW and what you need to consider
13th September 2011
In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you: – actively drive people to your… see more
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Global brands need to be local, social and mobile
5th April 2011
Devising your digital strategy on a global and local level will go a long way to delivering a successful presence overseas. But knowledge is the key. And nothing beats a local presence. Download whitepaper here.

