Posts tagged mobile
15th October 2013
Over 73 per cent of Australians own a smartphone but only 16 per cent of charities offer a mobile optimised website. We reviewed the web presence of 30 of Australia’s most prominent charities and found that only a small minority are using either the mobile web or mobile apps to engage with their audiences. We… see more
27th March 2013
We’ve called it an Idiot’s Guide to Mobile because you don’t need to be an expert to make mobile web a success – all you need is a bit of thought and some careful research.
28th November 2012
I had been casually observing her for a long time. She seemed totally engrossed and paid no attention whatsoever to everything else around her. Minutes passed before she reached into her pocket, took a swift look at her phone before putting it back into her pocket. Then she continued to tap at her iPad. Relentlessly…. see more
12th December 2011
A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more
13th September 2011
In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you: – actively drive people to your… see more
5th April 2011
Devising your digital strategy on a global and local level will go a long way to delivering a successful presence overseas. But knowledge is the key. And nothing beats a local presence. Download whitepaper here.