Viewing User Experience Posts
3rd October 2013
Stories are an intrinsic part of society and culture. Civilizations are formed with stories, from cave drawings to books to light shows, everything has a narrative. Every one of us has a story to tell.
A good story will transport you to another world, time and space. Whether it is a book or a movie, a captivating storyline will draw you in. You experience the character’s every emotion, sensation and thought. All your five senses are engaged and awakened.
20th August 2013
Finding the right font size and typography for web – what works best for your headlines and body copy.
9th July 2013
Learn how to build a full digital experience for your customers and manage your assets – your owned, paid and earned media.
27th March 2013
We’ve called it an Idiot’s Guide to Mobile because you don’t need to be an expert to make mobile web a success – all you need is a bit of thought and some careful research.
22nd January 2013
As a user experience consultant, I must admit most of my work revolves around the digital realm, but UX is everywhere and is not limited to the digital. Last week, our intern, Charlotte gave me a very interesting example: While she was working in retail outlets, she noticed shoppers generally are attracted to designs with… see more
3rd January 2013
Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more
28th September 2012
Each iteration of Apple’s flagship mobile operating system, iOS, has seen vast changes, additions, and refinements. With the near simultaneous release of iOS6 and the iPhone 5, this generation is no exception. The sixth rendition of the iPhone brings with it the biggest change to the external hardware in some time – a 4-inch retina… see more
23rd August 2012
Part 1: Complexity vs Effectiveness First things first: the complexity of a tool is totally independent of how effective it is. Unfortunately, I often see people discuss the complexity of a new digital tool and its broad range of features or unique database structure as a proxy for how effective it is – or worse,… see more
3rd August 2012
Most people go through life opening doors, using cash machines, reading bus timetables and using a television set without a second thought. And then there are those of us who notice that the door handle looks like you can pull, but you have to push. That it doesn’t make sense to have to type in… see more
22nd June 2012
The topic of QR codes came up at a recent workshop I attended. Some of the participants suggested that implementing campaigns with QR codes suggested it improved perceptions that the brand was ‘cutting edge’ even if the QR code was hardly ever used. The others laughed at lack of utility QR codes and how useless… see more