Viewing User Experience Posts
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#qantasfail? #maccasgate? Don’t let it put you off social media
2nd February 2012
Several top-tier global brands have recently copped a right bollocking after sticking out their neck on Twitter with social media campaigns. How do you get started in social media without running the risk of damaging your brand?
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Ditch the script and hire a human
11th January 2012
In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more
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What journey are you taking your users on?
12th December 2011
A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more
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Understanding the mobile internet, why it’s relevant NOW and what you need to consider
13th September 2011
In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you: – actively drive people to your… see more
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Your career path: direction vs. circumstance
14th July 2011
Look back over your respective careers; can you identify how much was planned in advance and how much was left to circumstance and opportunity?
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Keeping up with the youngsters
11th July 2011
“That’s easier than I thought it would be” – seniors learn about computers, ranging from how to turn on their computer to communicating in forums online. A peek into the world of website usability for the over 60s.
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Gamification and Game Theory – How It Applies to Your Digital Strategy
15th May 2011
Gamification, and to a lesser extent Game Theory, are terms you’re going to be hearing a lot of over the next six months or so. They are going to be used in the context of digital marketing strategies, and will probably be poorly explained to you. But what actually are they, and should you really… see more
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The responsive design movement: A fluid transition from website to mobile
6th May 2011
Most clients these days will broach the topic of having a mobile site. With the market share in mobile browsers increasing there is a definite need for becoming mobile and making the transition from website to mobile browser. According to GlobalStats in January 2011 the proportion of Desktop to Mobile devices was 95.7% to 4.3%. … see more
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Choose to innovate for a better world
5th April 2011
James Kliemt and his team at Queensland Police Service did a bang up job bringing social media into the limelight with their brilliant reaction in a time of great need by doing what came naturally in this day and age. One look at the stream of appreciation displayed in the scrolling facebook comments seen below… see more
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How the iPad revolution has transformed working lives
4th April 2011
iPad iPad iPad iPad iPad iPad iPad iPad iPad iPad iPad iPad….. As the touch screen tablet emerges as the must have device for pretty much the whole of our gadget obsessed population, it’s hard to dispute if there is any word that currently rivals the weight that one carries. Margaret Manning, the founder and… see more

