Digital Conversations

Viewing User Experience Posts

  • idiots guide to mobile (again)

    The Idiot’s Guide to Mobile (Again) – Making mobile web work for you

    27th March 2013

    We’ve called it an Idiot’s Guide to Mobile because you don’t need to be an expert to make mobile web a success – all you need is a bit of thought and some careful research.

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    UX in the real world

    22nd January 2013

    As a user experience consultant, I must admit most of my work revolves around the digital realm, but UX is everywhere and is not limited to the digital. Last week, our intern, Charlotte gave me a very interesting example: While she was working in retail outlets, she noticed shoppers generally are attracted to designs with… see more

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    Trends for 2013

    3rd January 2013

    Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more

  • iphone5 small

    The iPhone 5: bigger is better

    28th September 2012

    Each iteration of Apple’s flagship mobile operating system, iOS, has seen vast changes, additions, and refinements. With the near simultaneous release of iOS6 and the iPhone 5, this generation is no exception. The sixth rendition of the iPhone brings with it the biggest change to the external hardware in some time – a 4-inch retina… see more

  • complex maths small

    Complexity vs Effectiveness, or: how I learned to stop developing and love the press release

    23rd August 2012

    Part 1: Complexity vs Effectiveness First things first: the complexity of a tool is totally independent of how effective it is. Unfortunately, I often see people discuss the complexity of a new digital tool and its broad range of features or unique database structure as a proxy for how effective it is – or worse,… see more

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    How to tell if you are a UX geek (and what you can do about it)

    3rd August 2012

    Most people go through life opening doors, using cash machines, reading bus timetables and using a television set without a second thought. And then there are those of us who notice that the door handle looks like you can pull, but you have to push. That it doesn’t make sense to have to type in… see more

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    QR codes: quick response ≠ valuable response

    22nd June 2012

    The topic of QR codes came up at a recent workshop I attended. Some of the participants suggested that implementing campaigns with QR codes suggested it improved perceptions that the brand was ‘cutting edge’ even if the QR code was hardly ever used. The others laughed at lack of utility QR codes and how useless… see more

  • Shaun Blog Postsmall

    Is data the new black?

    21st June 2012

    If you commissioned a professional to do some work for you and he or she told you that the work would lead to a 99.5% or a 99.8% or a 75% failure rate you’d be pretty crazy not to cancel the work right there and then. But that level of failure is what most digital… see more

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    5 things your homepage says about you

    17th May 2012

    We’ve all seen homepages of companies or government agencies that have put us right off. But what is it that so many organisations get wrong on the most prominent part of their digital presence? This article lines up 5 usual suspects and suggests ways to improve your website’s most prominent feature.

  • angrybirds

    When Online Meets Offline Experiences

    26th April 2012

    We used to think that online and offline experiences are two separate things. Online offers a wider reach to our audiences, 24/7. Offline offers tangible and visceral experiences. Can we get the best of both worlds? Today, the distinctions between the two are blurring. All thanks to advancement in technologies such as mobile internet, social media, location based services,… see more