Viewing Technology Posts
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What does agile actually mean and how do I utilise it?
2nd February 2012
I want to use agile, but I also want fixed price and fixed timelines. How can I get the most out of this methodology and still protect my budgets and targets?
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Is 2012 your year for mobilisation?
2nd February 2012
In 2011, 70% of eBay users accessed the site from a mobile/tablet device. While mobile was once the domain of internet giants, many SMEs are starting to fall in line as well. Is 2012 your year for mobilisation?
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What journey are you taking your users on?
12th December 2011
A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more
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The world of digital media through the eyes of a rookie
6th October 2011
My first week as an intern in summary was filled with mild confusion and fascination. The confusion I felt was probably on par with the confusion felt by those who I told I was doing an internship at a digital communication agency. “So…uh…what does that involve?” were common phrases I heard over the months leading… see more
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Understanding the mobile internet, why it’s relevant NOW and what you need to consider
13th September 2011
In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you: – actively drive people to your… see more
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Your career path: direction vs. circumstance
14th July 2011
Look back over your respective careers; can you identify how much was planned in advance and how much was left to circumstance and opportunity?
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Keeping up with the youngsters
11th July 2011
“That’s easier than I thought it would be” – seniors learn about computers, ranging from how to turn on their computer to communicating in forums online. A peek into the world of website usability for the over 60s.
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Microsoft Imagine Cup Finals – The results
16th May 2011
The Imagine Cup regional finals were held last week, and it is a great success! We are very impressed with the turnout and the quality of all the projects submitted by the other teams. Reading Room would also like to congratulate the Queensland University of Technology team for their impressive commitment and effort in the Mum2Be… see more
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Global brands need to be local, social and mobile
5th April 2011
Devising your digital strategy on a global and local level will go a long way to delivering a successful presence overseas. But knowledge is the key. And nothing beats a local presence. Download whitepaper here.
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Choose to innovate for a better world
5th April 2011
James Kliemt and his team at Queensland Police Service did a bang up job bringing social media into the limelight with their brilliant reaction in a time of great need by doing what came naturally in this day and age. One look at the stream of appreciation displayed in the scrolling facebook comments seen below… see more

