Viewing Social Media Posts
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#qantasfail? #maccasgate? Don’t let it put you off social media
2nd February 2012
Several top-tier global brands have recently copped a right bollocking after sticking out their neck on Twitter with social media campaigns. How do you get started in social media without running the risk of damaging your brand?
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Ditch the script and hire a human
11th January 2012
In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more
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The world of digital media through the eyes of a rookie
6th October 2011
My first week as an intern in summary was filled with mild confusion and fascination. The confusion I felt was probably on par with the confusion felt by those who I told I was doing an internship at a digital communication agency. “So…uh…what does that involve?” were common phrases I heard over the months leading… see more
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Gamification and Game Theory – How It Applies to Your Digital Strategy
15th May 2011
Gamification, and to a lesser extent Game Theory, are terms you’re going to be hearing a lot of over the next six months or so. They are going to be used in the context of digital marketing strategies, and will probably be poorly explained to you. But what actually are they, and should you really… see more
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Global brands need to be local, social and mobile
5th April 2011
Devising your digital strategy on a global and local level will go a long way to delivering a successful presence overseas. But knowledge is the key. And nothing beats a local presence. Download whitepaper here.
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Choose to innovate for a better world
5th April 2011
James Kliemt and his team at Queensland Police Service did a bang up job bringing social media into the limelight with their brilliant reaction in a time of great need by doing what came naturally in this day and age. One look at the stream of appreciation displayed in the scrolling facebook comments seen below… see more
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Australia QLD Multicultural Community flood appeal fundraising
15th March 2011
The Australia Queensland Multicultural Community organised a Shoulder to Shoulder Flood Relief Fundraiser on Saturday 5th March at the QLD Police Service Academy, and Reading Room is very proud to have supported this event. Reading Room worked together with the Singapore Business Council to create the multimedia slides and promoted the event through social media…. see more
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Social media saving lives: user generated flood relief
20th January 2011
Living in Brisbane we are blessed with many things, climate usually being high on that list, but as the world saw this last week that isn’t always the case. From the tragedy that unfolded one has to look at the positives that came out of it to find order in things. I amongst many others… see more
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The rise and rise of social shopping
22nd December 2010
While sites like E-bay and Amazon have opened up a new, global marketplace to ordinary consumers, the simple fact is that simply buying online doesn’t fulfill many of the psychological quirks that makes us humans so interesting. Social commerce goes beyond merely allowing consumers to make purchase where they happen to be already – i.e… see more
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Are there alternatives to Facebook?
20th December 2010
Facebook recently hit the 500 million user mark, and it looks set to continue its success next year. But concerns about privacy, Facebook’s ownership and use of user data, and also a need to create more focused communities has led to the creation of what we think are two very strong contenders for the hit… see more
by Tom
by Kaitlyn
by garry
by Michael
by Andrew
by Cathie- RT @kriscroucher: @ReadingRoom_UK named in Top 3 B2B Marketing annual agency league table - nice http://t.co/eHqf0OhN #
- Apparently we now have Dubstep Mondays at @readingroom_au Sydney. Have mercy! #
- RT @kriscroucher: Great to see our mobile app for Grains Research Development Corporation featured this week in Australia's Weekly Times ... #
Lela
![social media snakes & ladders [infographic]](http://wallblog.co.uk/files/2011/02/Alteriantop50SM.jpg){kind=link}