Digital Conversations

Viewing Social Media Posts

  • Hammock

    Swinging on the Vine

    12th February 2013

    Just as marketers think that all their social media ducks are in a row along comes another platform to disrupt the landscape. And unlike recent entrants Google + and the revamped MySpace I think this one has a genuine chance of being the next Facebook, Twitter or Instagram in its impact on how brands engage… see more

  • 2013Home-220x100

    Trends for 2013

    3rd January 2013

    Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more

  • crowd-s

    Making a site viral – How do they do it?

    1st October 2012

    9gag So what exactly makes a site viral and successful? The site www.9gag.com has become a major hit overnight, creating its wave of culture among individuals. If you don’t know it, you are probably lagging behind the ‘cool’ wave and have some major catching up to do!. Founded by Ray Chan and four other cofounders… see more

  • FacebookLikeonly

    Facebook Pages ARE Advertising. Here’s what to do about it.

    15th August 2012

    The Advertising Standards Body (ASB) certainly put the cat amongst the pigeons last week when it ruled that a business’ Facebook page constitutes an ‘advertisement’ and therefore businesses are responsible for the content posted by fans. This ruling has major implications for how businesses manage and moderate their pages as they will need to ensure… see more

  • Desley post2

    Social media is not engagement

    27th July 2012

    Social media is not engagement Using social media is not engagement; it may be one engagement tool, but it alone it does not constitute engagement. In recent years social media has become a panacea, with every brand, business and government agency jumping on the social media engagement band-wagon with a Facebook account and twitter feed…. see more

  • pinterest

    Pinterest: Let’s get visual

    28th June 2012

    So Pinterest is the fastest growing social media site…ever. In March of 2012, Pinterest received over 2.3 billion page views. It also averaged about 4 million unique visitors daily. But what is all the hype about and should I get involved?

  • edgerank3

    Here’s why EdgeRank is critical to your marketing success on Facebook

    19th April 2012

    84%. That’s the average percentage of Facebook users who have clicked ‘Like’ on your Facebook Page but never return to your Page or never see your posts appear in their News Feed. Anecdotally, we’ve heard of that number being as high as 96%. As a marketer that’s a pretty shocking statistic. The good news is… see more

  • FacebookLikeonly

    Facebook Connect – your best friend or biggest risk?

    8th March 2012

    The rise of user authentication Driven by a tremendous growth digital personalisation over the past few years, “user authentication” is increasingly becoming a standard technical requirement for digital projects. For many organisations entering the start of a new development cycle this could well be the first time they’ve considered how to use let alone implement… see more

  • twitter qantas

    #qantasfail? #maccasgate? Don’t let it put you off social media

    2nd February 2012

    Several top-tier global brands have recently copped a right bollocking after sticking out their neck on Twitter with social media campaigns. How do you get started in social media without running the risk of damaging your brand?

  • robot-small

    Ditch the script and hire a human

    11th January 2012

    In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more