Digital Conversations

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  • Hammock

    Swinging on the Vine

    12th February 2013

    Just as marketers think that all their social media ducks are in a row along comes another platform to disrupt the landscape. And unlike recent entrants Google + and the revamped MySpace I think this one has a genuine chance of being the next Facebook, Twitter or Instagram in its impact on how brands engage… see more

  • 2013Home-220x100

    Trends for 2013

    3rd January 2013

    Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more

  • crowd-s

    Making a site viral – How do they do it?

    1st October 2012

    9gag So what exactly makes a site viral and successful? The site www.9gag.com has become a major hit overnight, creating its wave of culture among individuals. If you don’t know it, you are probably lagging behind the ‘cool’ wave and have some major catching up to do!. Founded by Ray Chan and four other cofounders… see more

  • 48hr small

    The Sixth Annual 48 Hour Game Making Competition – Part 2

    29th September 2012

    A countdown projected onto the wall tells me there’s eleven hours left to go. That means 37 hours have passed since the teams received the three words that would define the next two days of their lives. ‘Spring’, ‘light’ and ‘monster’. Marks are awarded for creativity in integrating these three words, encouraging some really imaginative… see more

  • 48hr small

    The Sixth Annual 48 Hour Game Making Competition – Part 1

    27th September 2012

    As an entertainment medium, video games have only been mainstream for a relatively short period of time. Motion  pictures have been around since the late 1800s and music has been entertaining people since before time was  recorded. Games, on the other hand, didn’t really hit the big time until the 1970s and have experienced a… see more

  • Shaun Blog Postsmall

    Is data the new black?

    21st June 2012

    If you commissioned a professional to do some work for you and he or she told you that the work would lead to a 99.5% or a 99.8% or a 75% failure rate you’d be pretty crazy not to cancel the work right there and then. But that level of failure is what most digital… see more

  • Road

    Your career path: direction vs. circumstance

    14th July 2011

    Look back over your respective careers; can you identify how much was planned in advance and how much was left to circumstance and opportunity?

  • Keeping up with the youngsters

    11th July 2011

    “That’s easier than I thought it would be” – seniors learn about computers, ranging from how to turn on their computer to communicating in forums online. A peek into the world of website usability for the over 60s.

  • microsoftcup

    Microsoft Imagine Cup Finals – The results

    16th May 2011

    The Imagine Cup regional finals were held last week, and it is a great success! We are very impressed with the turnout and the quality of all the projects submitted by the other teams. Reading Room would also like to congratulate the Queensland University of Technology team for their impressive commitment and effort in the Mum2Be… see more

  • gamethumb

    Gamification and Game Theory – How It Applies to Your Digital Strategy

    15th May 2011

    Gamification, and to a lesser extent Game Theory, are terms you’re going to be hearing a lot of over the next six months or so. They are going to be used in the context of digital marketing strategies, and will probably be poorly explained to you. But what actually are they, and should you really… see more