Viewing Cool Posts
-
Swinging on the Vine
12th February 2013
Just as marketers think that all their social media ducks are in a row along comes another platform to disrupt the landscape. And unlike recent entrants Google + and the revamped MySpace I think this one has a genuine chance of being the next Facebook, Twitter or Instagram in its impact on how brands engage… see more
-
Trends for 2013
3rd January 2013
Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more
-
Making a site viral – How do they do it?
1st October 2012
9gag So what exactly makes a site viral and successful? The site www.9gag.com has become a major hit overnight, creating its wave of culture among individuals. If you don’t know it, you are probably lagging behind the ‘cool’ wave and have some major catching up to do!. Founded by Ray Chan and four other cofounders… see more
-
The Sixth Annual 48 Hour Game Making Competition – Part 2
29th September 2012
A countdown projected onto the wall tells me there’s eleven hours left to go. That means 37 hours have passed since the teams received the three words that would define the next two days of their lives. ‘Spring’, ‘light’ and ‘monster’. Marks are awarded for creativity in integrating these three words, encouraging some really imaginative… see more
-
The Sixth Annual 48 Hour Game Making Competition – Part 1
27th September 2012
As an entertainment medium, video games have only been mainstream for a relatively short period of time. Motion pictures have been around since the late 1800s and music has been entertaining people since before time was recorded. Games, on the other hand, didn’t really hit the big time until the 1970s and have experienced a… see more
-
Is data the new black?
21st June 2012
If you commissioned a professional to do some work for you and he or she told you that the work would lead to a 99.5% or a 99.8% or a 75% failure rate you’d be pretty crazy not to cancel the work right there and then. But that level of failure is what most digital… see more
-
Your career path: direction vs. circumstance
14th July 2011
Look back over your respective careers; can you identify how much was planned in advance and how much was left to circumstance and opportunity?
-
Keeping up with the youngsters
11th July 2011
“That’s easier than I thought it would be” – seniors learn about computers, ranging from how to turn on their computer to communicating in forums online. A peek into the world of website usability for the over 60s.
-
Microsoft Imagine Cup Finals – The results
16th May 2011
The Imagine Cup regional finals were held last week, and it is a great success! We are very impressed with the turnout and the quality of all the projects submitted by the other teams. Reading Room would also like to congratulate the Queensland University of Technology team for their impressive commitment and effort in the Mum2Be… see more
-
Gamification and Game Theory – How It Applies to Your Digital Strategy
15th May 2011
Gamification, and to a lesser extent Game Theory, are terms you’re going to be hearing a lot of over the next six months or so. They are going to be used in the context of digital marketing strategies, and will probably be poorly explained to you. But what actually are they, and should you really… see more

