Posts by Tom
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5 things your homepage says about you
17th May 2012
We’ve all seen homepages of companies or government agencies that have put us right off. But what is it that so many organisations get wrong on the most prominent part of their digital presence? This article lines up 5 usual suspects and suggests ways to improve your website’s most prominent feature.
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Pull down to refresh – is it being over-used?
29th February 2012
Since introduced in Tweetie, this smartphone gesture has become very widespread in apps. But is that a good thing?
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#qantasfail? #maccasgate? Don’t let it put you off social media
2nd February 2012
Several top-tier global brands have recently copped a right bollocking after sticking out their neck on Twitter with social media campaigns. How do you get started in social media without running the risk of damaging your brand?
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Ditch the script and hire a human
11th January 2012
In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more
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And did you know that you’re my hero….?
12th February 2010
We <3 this Swedish video ad. So much so that we’re attempting to press the “go voirol” button on it in Australia… Flickr image at the top by Mountainbread.
by Tom- This will be big: Google introduces the Knowledge Graph. When will it come to Australia? http://t.co/ypJm1ctm #
- RT @ReadingRoomSG: Video of app by @readingroom_au and GRDC all #farmers and #grain growers especially in Australia should get this http ... #
- RT @sarah_vick: Growing again! We need an Acct Manager in Sydney, .NET/PHP dev, Front end dev and designer in Canberra. More info here: ... #
Michael
Andrew
Matt
![social media snakes & ladders [infographic]](http://wallblog.co.uk/files/2011/02/Alteriantop50SM.jpg){kind=link}