Posts by Michael

The Idiot’s Guide to Mobile (Again) – Making mobile web work for you

27th March 2013

We’ve called it an Idiot’s Guide to Mobile because you don’t need to be an expert to make mobile web a success – all you need is a bit of thought and some careful research.
- by Michael
- Tweet
- Share
- 0 Responses
Trends for 2013

3rd January 2013

Happy new year, and welcome to 2013. This time of year is about looking forward over the months to come, and so to that end we asked a few people at Reading Room what they thought might be the big trends for digital in 2013. The results are pretty interesting. Rob identifies the creation of a… see more
- by Michael
- Tweet
- Share
- 1 Response
What journey are you taking your users on?

12th December 2011

A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more
- by Michael
- Tweet
- Share
- 0 Responses
Understanding the mobile internet, why it’s relevant NOW and what you need to consider

13th September 2011

In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you: – actively drive people to your… see more
- by Michael
- Tweet
- Share
- 0 Responses
Global brands need to be local, social and mobile

5th April 2011

Devising your digital strategy on a global and local level will go a long way to delivering a successful presence overseas. But knowledge is the key. And nothing beats a local presence. Download whitepaper here.
- by Michael
- Tweet
- Share
- 0 Responses