Understanding the mobile internet, why it’s relevant NOW and what you need to consider
13th September 2011
In 2011 there is no longer an option for neglecting to address the mobile internet in one’s digital strategy. Results from the Australian mobile smartphone consumer study convey the strength of mobile internet usage right now (as seen in the stats depicted in this infographic from Google). If you:
- actively drive people to your site
- use your site to impart information
- use your site to enable purchases
- use your site as part of your PR activity
- consider your site at least part of your organisation’s public facing strategy
then mobile internet should be at the forefront of your digital strategy. Reading Room are already well versed in helping to drive these solutions for our existing clients.
Download our Mobile Internet Whitepaper here

