Reading Room Blog - Australia

Digital Conversations

Recent Posts

  • ipadthumb

    Is 2012 your year for mobilisation?

    2nd February 2012

    In 2011, 70% of eBay users accessed the site from a mobile/tablet device. While mobile was once the domain of internet giants, many SMEs are starting to fall in line as well. Is 2012 your year for mobilisation?

  • robot-small

    Ditch the script and hire a human

    11th January 2012

    In this blog post, Tom argues that to succeed in this new, social media world of customer service, you need to unlearn all the lessons from the 20th Century and go back to good old-fashioned one-on-one human interaction. Head over to Open Forum, the platform for focused dialogue on Australian public policy and social issues… see more

  • yellow brick road

    What journey are you taking your users on?

    12th December 2011

    A recent project I started, which involved mobile interaction within a physical space geared at youth, had left me with many questions as to how to best engage users within such a scenario. All solutions were pointing to the buzzword of 2011 – “Gamification”. From Wikipedia, the free encyclopedia: Gamification is the use of game… see more

  • google-maps-small

    Location, Location, YOU HAVE EXCEEDED YOUR USAGE LIMITS!

    9th November 2011

    It’s time to say goodbye to another so called ‘free’ Google service. But is Google really the big bad wolf for introducing charges to its Maps service; one of the most popular APIs out there? And what are the implications for your business? Back in April this year Google announced that usage limits would come… see more

  • 800px-Cat_on_laptop_-_Just_Browsing

    The world of digital media through the eyes of a rookie

    6th October 2011

    My first week as an intern in summary was filled with mild confusion and fascination. The confusion I felt was probably on par with the confusion felt by those who I told I was doing an internship at a digital communication agency. “So…uh…what does that involve?” were common phrases I heard over the months leading… see more